WAY OF LIFE

NAMING

HOMES FOR LIFE

A brief to name three new buildings in Tottenham and Kent belonging to property developers, Way of Life. They make homes for those fed up of renting and ready to put down roots. 

ROOTED IN PLACE

Scouring a rigorous strategy doc, I developed two creative naming routes that focused on the local area. Then brainstormed hundreds of naming variations, delving through old planning deeds and historic books for inspiration.

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KIND WORDS

“… that was the best naming presentation I’ve seen in ten years. And I’ve seen a lot. How refreshing.”

CLIENT, WAY OF LIFE

THE CHOSEN NAMES