MARTINI
KEY VISUALS
ZERO THE HERO
In a world where everyone’s drinking less, Martini Dolce 0.0% still brings bubbles to the party. With all the flavour, mouthfeel and celebratory experience of sparkling wine, this alcohol alternative hits the spot. I worked with a designer to explore some creative concepts for key visuals to showcase this.
1.
MARTINI 0.0 TIMES
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Going zero isn’t about dialling down the fun. Let’s bring to life the rich, geometric language of mid-century Italian graphics to showcase this. Oozing with flavoursome charm, we’re welcoming a new type of alcohol-free fun to the table.
2.
CELEBRATING TOGETHER
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A glass of bubbly doesn’t live up to much if it isn’t shared with friends. Let’s showcase the celebratory ‘clinking glass’ ritual. Martini 0.0% makes this iconic moment even greater.
3.
LIGHTEN THE PARTY
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Alcohol can be a drowsy drink. A couple of glasses of bubbly can leave you thinking about bed. So, let’s lighten up the party – pick Martini 0.0% and you’ll be floating around all night.
4.
THE MARTINI 0.0 COUNTDOWN
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An alcohol-free drink with all the fresh, fruity flavours as the real deal is revolutionary. Here’s to welcoming this drink to the market in style. Drumroll, please… .
