HOW TO BUILD AN ALPHABET
A BOOK
WRITING LETTERS
Using ancient guides from the British Library, a quirky array texts, and Google as my guide – I wrote a book documenting how each letter of the alphabet came to be. I then devised an interesting way to launch the book on Instagram (read to very end).
MINI STORIES
Each page contains a vignette describing the idiosyncrasies and histories of a letter. The story sits alongside a beautiful typographical design, dissecting every letter and its parts.
SOCIAL MANIA
I created a series of 26 Instagram posts, showcasing letter designs created by the studio publishing the book, all wrapped up in an advent-style countdown to Christmas. This helped advertise the book as well as attracting an unbelievable amount of followers.
