GOOSEMOOR GROCERIES
NAMING + TONE OF VOICE
FRESH IDENTITY
Based on the Exe Estuary, Dart Fresh originally supplied restaurants, shops and cafés with the best West Country goods. When Covid hit, they became a home delivery service. But their name was often confused with a nearby farm shop and their branding was outdated. So I found a fresh name, put their story into words and crafted an ownable tone of voice.
TAKING FLIGHT
I pondered over this brief on a walk around the estuary, watching the Canada geese set off to their next stop. The incredibly diverse bird population and beautiful nature reserve is unique to the Exe. And so the idea for Dart Fresh was born…
