ESPRIT

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TONE OF VOICE

TONE IT UP

I collaborated with another writer to craft a new tone of voice for the iconic fashion brand, Esprit. We created a set of uplifting, joyful verbal principles with a series of tangible, usable guidelines. 

BRINGING JOY

Using Esprit’s revolutionary values as our inspiration, we brought this new voice to life in an extensive guide complete with examples across a wide range of different platforms.