DAYSIDE
PACKAGING
SUNSHINE TEAS
Recently launched in the UK, Dayside are a range of specialist Chinese teas that leave you feeling good. Each brew’s infused with beautiful aromas, smooth tastes and great health benefits.
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Dayside means the side of a planet in sunlight, facing its star. A powerful metaphor for life: embracing the day, looking after yourself for tomorrow and enjoying the sunshine when you can.
SMILEY WORDS
I wrote the packaging copy for every box, bringing the brand’s cheery vision to life. Creating a personality for each tea, I honed the flavour notes and infused the voice with a joyful bounce, enticing people to pop a Dayside into their basket.
